What Is a Chou Chou? Singapore's Comfort Object, Reimagined – Hysses Official

Meet Maneki Chou Chou: a soft cat, a sachet of botanical aroma and three scents to choose from

Close-up of the Maneki Chou Chou plushie with drifting petals and leaves

SINGAPORE, DEC 2026: Some comforts are remembered by their scent. HYSSES brings that feeling back with Maneki Chou Chou, a cat-shaped aromatic plushie inspired by the Singaporean “Chou Chou” (臭臭), the affectionate name for a cherished comfort item with a familiar scent.

Inside the plushie, a removable buckwheat-husk sachet holds a gentle botanical aroma close to you. No diffuser, no heat, no setup. The name pairs “Chou Chou” with “Maneki”, the Japanese beckoning cat, for a companion made to be held.

Three scents, three moods:

  • Bergamot Geranium: bright, rosy and fresh.
  • Lavender Hinoki: floral, woody and grounded.
  • Orchid Ambrette: powdery, soft and warm.

The aroma lasts approximately 3 to 6 weeks, depending on humidity and usage, and can be refreshed with the matching HYSSES Room Scent Spray, so the same plushie stays in use.

Maneki Chou Chou is S$69.90 and arrives in December 2026 at HYSSES retail shops and on the official HYSSES website. Not suitable for children under 3. Supervised use for ages 3 to 6. Not intended as a toy.

At a glance

Price S$69.90 each
Availability From December 2026 at HYSSES retail shops and the official HYSSES website
In the box 1 plushie and 1 scented buckwheat-husk sachet
Aroma Approximately 3 to 6 weeks, refreshable with matching HYSSES Room Scent Spray


The Chou Chou story

臭臭 chòu chòu

In Singapore, a “Chou Chou” is an affectionate name for a cherished comfort item: often a small pillow, bolster or soft object that carries a familiar scent. The characters literally mean “smelly”, yet here the word is a term of endearment. It describes something loved enough to be kept close.

Scent is commonly associated with memory, which may be why a familiar smell can make an object feel like home. A Chou Chou is rarely about the object alone. It is about the feeling that comes with it.

Maneki Chou Chou peeking around a wall with white petals drifting past

Maneki Chou Chou gives that feeling a new form: a chosen botanical aroma, housed in a removable sachet inside a soft cat-shaped plushie whose name nods to the Japanese beckoning cat.

Choose it for someone who enjoys a quiet, tactile ritual, or for yourself. Select the scent that suits the mood, and refresh it with the matching HYSSES Room Scent Spray when the aroma softens, so the comfort you carried stays within reach.

The comfort you carried. The aroma you’ll always come home to.

Product benefits

  • A personal gift with a story. A thoughtful choice with a Singapore-relevant connection.
  • A discreet botanical aroma. A tactile plushie with a gentle, close-to-body scent. The scent comes from a sachet inside, rather than being applied over the entire plushie.
  • Three scent moods. Citrus floral, floral woody or floral musk, to match preference and occasion.
  • Simple to enjoy. No electric diffuser, heat or complicated setup.
  • Refreshable. The sachet can be removed from the hidden compartment and refreshed with the matching HYSSES Room Scent Spray, so the same plushie can stay in use when the aroma fades.


The three scents

Bergamot Geranium | Citrus Floral

The freshest of the three. Bright bergamot is softened by rosy geranium, a pairing commonly associated with an uplifting start to the day.

Maneki Chou Chou Bergamot Geranium among bergamot and pink geranium

Sensory description Bright, rosy, fresh
Headline botanicals Bergamot peel oil; geranium oil
Best-suited moments Morning reset, workday break, gifting to someone who enjoys a fresh floral
Who it suits Those who enjoy uplifting citrus with a gentle floral finish

View Maneki Chou Chou Plushie, Bergamot Geranium


Lavender Hinoki | Floral Woody

Clean herbal lavender meets the warmth of Japanese-inspired woods. Lavender is traditionally associated with evening wind-down, while the woods give a grounded, forest-like character that is less sweet.

Maneki Chou Chou Lavender Hinoki among lavender sprigs in a Japanese-inspired wooden garden

Sensory description Floral, woody, grounded
Headline botanicals Lavender; hinoki; cedarwood; patchouli; orange
Best-suited moments Evening wind-down, quiet reading, someone who likes woody aromas
Who it suits Those who prefer a woody, less sweet scent for the evening

View Maneki Chou Chou Plushie, Lavender Hinoki


Orchid Ambrette | Floral Musk

The softest and most powdery of the three. Orchid flower oil and ambrette seed oil come together as a gentle floral musk with a cosy warmth.

Maneki Chou Chou Orchid Ambrette among orchids and soft pink fabric

Sensory description Powdery, soft floral, warm musk
Headline botanicals Orchid flower oil; ambrette seed oil
Best-suited moments Comfort gifting, tranquil evenings, customers who enjoy softer florals
Who it suits Those who prefer a gentle, cosy floral to sparkling citrus or herbal woods

View Maneki Chou Chou Plushie, Orchid Ambrette

Who it is for

The thoughtful gifter Wants a personal gift with a story. Suggested approach: ask one scent question first, then recommend, without implying any scent is universally preferred.

Maneki Chou Chou beside a wrapped gift and cards on a wooden table

The reader who knows a Chou Chou Recognises the name at once. The appeal is familiarity: a comfort they know, reimagined through botanical scent.

A girl hugging the Maneki Chou Chou plushie at a desk

The quiet-ritual shopper Values a tactile, discreet aroma with no setup. Lavender Hinoki or Orchid Ambrette suit an evening routine; Bergamot Geranium suits a morning reset.

A girl resting her cheek on the Maneki Chou Chou plushie beside a sketchbook

The reader new to the term Needs the Chou Chou explained in one line: an affectionate Singapore name for a cherished comfort item, often a small pillow or soft object with a familiar scent.


About HYSSES

HYSSES blends traditional wellness wisdom with modern luxury, crafting products that not only delight the senses but support overall well-being. With a focus on quality, therapeutic benefits, and sustainable practices, HYSSES ensures each gift is a thoughtful experience, perfect for this festive season.

Explore the full collection and find the perfect gift that speaks to the heart at HYSSES Retail Stores or via our official website https://sg.hysses.com

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